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Last updated: 16 July 2026

A digital roadmap for the next growth phase of VIAS institute

VIAS institute wanted to reduce its reliance on government-funded projects by developing scalable digital products for new B2B and B2C markets. ACA Group conducted market research, stakeholder workshops and business case validation to create a strategic digital roadmap with five value streams. The roadmap provides VIAS with clear investment priorities and a solid foundation for sustainable digital product development.
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01

Challenge

VIAS institute wanted to transform its expertise into digital products, reach new audiences and reduce its reliance on government-funded projects.

02

Solution

Together, we identified the most promising digital opportunities and translated them into a clear roadmap with five strategic growth streams.

03

Approach

Through market research, workshops, stakeholder interviews, ideation sessions and business case development, we built a digital roadmap with broad internal support.

04

Result

A clear strategic roadmap, with "Redefining Learning to Drive" selected as the first priority for future digital product development.

VIAS institute logo

About VIAS institute

VIAS institute is Belgium's knowledge centre for road safety, mobility and behavioural change. The organisation combines scientific research, policy advice and educational initiatives to improve road safety. It is widely known for campaigns such as BOB and the VIAS Academy.

Challenge

From societal mission to digital growth

VIAS wanted to strengthen its societal mission by developing digital products and services that create both social impact and sustainable commercial value.

To achieve this, the organisation was looking for a strategic partner to help:

  • reduce its reliance on government-funded projects
  • reach new B2B and B2C audiences
  • increase brand awareness
  • build a solid foundation for developing, managing and scaling digital products successfully
Solution

A digital roadmap built on strategy and market insights

Together with ACA Group, VIAS mapped its existing strengths, products and expertise and connected them with real market needs and opportunities.

The result was a clear digital roadmap consisting of five strategic value streams. Each growth opportunity was supported by market insights, stakeholder feedback and a realistic business case, enabling VIAS to make well-informed decisions about future investments.

VIAS header image
Approach

Strategy backed by market insights

To build a roadmap with broad internal support, we combined multiple research methods:

  • We analyzed market trends and mapped VIAS' existing products and services.

  • Workshops with different internal teams helped identify opportunities and sharpen strategic ambitions.

  • External stakeholders, including driving schools, police, insurance companies, psychologists and mobility experts, contributed valuable insights.

  • Digital concepts were developed and refined during ideation and validation sessions.

  • Business cases assessed the feasibility and potential impact of each initiative.

  • Visualisations and concept flows helped make complex ideas tangible and easy to understand.

During the proof-of-concept, important additional challenges came to light, such as the fact that not all types of defects could be detected with the camera setup used. Thanks to ACA's way of working, Duvel was able to quickly gain insight into the possibilities of computer vision and the conditions needed to make the system operational, all at a limited cost.

Working with ACA has been a very constructive and enjoyable experience. They took the time to truly understand both our needs and those of the market. Their visualizations and process flows made complex ideas immediately clear. Throughout the project, their expertise and experience continuously confirmed that choosing ACA was the right decision.

Tomas Vandereycken
Project Manager, VIAS Institute
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tomas vandereycken
"Working with ACA has been a very constructive and enjoyable experience. They took the time to truly understand both our needs and those of the market. Their visualizations and process flows made complex ideas immediately clear. Throughout the project, their expertise and experience continuously confirmed that choosing ACA was the right decision."
Tomas VandereyckenProject Manager, VIAS Institute
VIAS institute logo
tomas vandereycken
Result

A roadmap with clear priorities

The project provided VIAS with a clear strategic direction for its digital future.

By combining societal goals with market potential, the roadmap creates a strong foundation for sustainable growth while reinforcing VIAS' mission.

Out of the five strategic value streams, VIAS chose to prioritise "Redefining Learning to Drive." This decision was based on:

  • strong market potential
  • alignment with existing partnerships with driving schools
  • the concept's clear societal value

Today, VIAS has a solid strategic foundation, broad internal alignment and a concrete action plan to successfully develop and grow future digital products.

Let's work together

Looking to sharpen your digital strategy?

A successful digital strategy doesn't start with technology. It starts with making the right strategic choices.

ACA Group helps organizations translate market opportunities, customer needs and internal expertise into a clear digital roadmap that provides direction, builds alignment and supports sustainable growth.

Get in touch
Get in touch
Let's work together

Looking to sharpen your digital strategy?

A successful digital strategy doesn't start with technology. It starts with making the right strategic choices.

ACA Group helps organizations translate market opportunities, customer needs and internal expertise into a clear digital roadmap that provides direction, builds alignment and supports sustainable growth.

Get in touch
Get in touch
Let's work together

Looking to sharpen your digital strategy?

A successful digital strategy doesn't start with technology. It starts with making the right strategic choices.

ACA Group helps organizations translate market opportunities, customer needs and internal expertise into a clear digital roadmap that provides direction, builds alignment and supports sustainable growth.

Get in touch
Get in touch
Let's work together

Looking to sharpen your digital strategy?

A successful digital strategy doesn't start with technology. It starts with making the right strategic choices.

ACA Group helps organizations translate market opportunities, customer needs and internal expertise into a clear digital roadmap that provides direction, builds alignment and supports sustainable growth.

Get in touch
Get in touch

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