I am ten
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Last updated: 28 April 2026

Getting more out of Jira data: how I am ten gains better insights with JirAlytics

I am ten, a marketing agency working with diverse project types such as retainers and time-based assignments, struggled to turn fragmented Jira data into actionable management insights. ACA Group implemented JirAlytics, a data platform built on top of Jira that integrates with tools like Power BI to centralise reporting on billability, budgets, and timesheets. This resulted in a scalable, centralised reporting environment, enabling management to monitor performance and make faster, data-driven decisions across all projects.
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01

Challenge

Data scattered across Jira and other sources. A wide variety of projects. Making it difficult to get a clear view of the bigger picture. Both for those executing the projects and for management.

02

Solution

JirAlytics. An extension on Jira that makes all data in this project management platform transparent with tailored reporting.

03

Approach

From selecting the best possible tool to its implementation, together with I am ten, we took care of every step of these Jira dashboards.

04

Result

For management: easy access to project reporting at company level. This allows them to adjust more quickly and make better decisions.

For employees: more insight into their own workload distribution.

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About I am ten

I am ten is a marketing agency based in Heusden-Zolder that focuses on SMEs and family businesses. They specialize in strategy, creation, digital and campaigns. The agency consists of around 30 marketing experts.

Challenge

Plenty of Jira data, but limited actionable insights

As a marketing agency working with one-off projects, long-term collaborations, retainers and time-and-material assignments, maintaining a clear overview across all projects is critical. On the one hand to keep everything on track, on the other to ensure accurate billing.

Time tracking typically forms the foundation. Logging hours per project and per client provides control over operations and invoicing.

However, turning that data into meaningful insights across all projects is far less straightforward.

This led to a familiar challenge: plenty of data, but no usable overview at management level.

➡️ In practice, this meant:

  • no visibility into billability per team or role
  • difficulty tracking project budgets
  • no insight into margins per project type
  • reporting was manual and not scalable

For a growing agency, this made it increasingly difficult to make well-informed decisions.



Solution

JirAlytics as a data platform on top of Jira

Enter JirAlytics, our data platform that centralises Jira data and translates it into actionable management insights.

It operates on top of Jira and combines project data with other sources such as CRM systems or spreadsheets. This transforms operational Jira data into clear and usable reporting.

With JirAlytics, you can:

  • Measure billability per employee, team and role

  • Closely monitor budgets
  • Analyse margins by project type or customer segment
  • Automatically validate time tracking
  • Combine Jira data with external data sources
Instead of scattered reports or plugins, the management team gets one centralised overview.
Approach

Iterative development tailored to the client

Based on these needs, we built a tailored reporting platform step by step using JirAlytics.

The project was structured in several phases:

1. Tool selection
We evaluated different options based on flexibility, integration capabilities and cost. JirAlytics proved to be the best fit, partly due to its integration with Power BI.

2. Data model & integrations
We combined Jira data with other relevant data sources.

3. Dashboard development
We developed tailored reports for

  • billing
  • budget tracking
  • billability
  • workload and timesheets

4. Iterative optimisation
Through regular alignment, the platform evolved alongside new insights and requirements.

ACA manages the technical backend, while I am ten retains full control over the dashboards.

 

Result

Better insights and smarter decisions based on Jira data

Where reporting used to be fragmented and manual, I am ten now has a centralised and scalable overview of its performance.

Key benefits:

  • Scalability: the platform grows seamlessly with the number of employees and the complexity of projects
  • Proactive steering: reports automatically highlight pain points, enabling faster adjustments

Peace of mind: I am ten no longer needs to worry about the technical side and can fully focus on insights and their clients

The real strength of JirAlytics lies in transforming operational Jira data into strategic insights. By combining it with external sources, we don’t deliver ad hoc reports, but a scalable solution for tailored business reporting.

Ruben Claus
Data Analyst
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Ruben Claus
"The real strength of JirAlytics lies in transforming operational Jira data into strategic insights. By combining it with external sources, we don’t deliver ad hoc reports, but a scalable solution for tailored business reporting."
Ruben ClausData Analyst
ACA Group logo
Ruben Claus
And what does this mean for management?

It’s now much easier to manage our projects and guide our team. The project reporting enables focused discussions and allows me and the rest of the management team to make the right decisions.

Filip Aerts
Managing Director
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Filip Aerts
"It’s now much easier to manage our projects and guide our team. The project reporting enables focused discussions and allows me and the rest of the management team to make the right decisions."
Filip AertsManaging Director
I am tem logo transparent
Filip Aerts

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