We prepared start-up Ecofix GP for launch in record time: energy app, branding, website…
A new player in the energy market. One that goes against the current. Ecofix Gas & Power wants to give their customers insight into their consumption in a simple way, in order to help them save. Central to that promise: intuitive digital tools. Together with the founders, we took care of both the technical and branding track.
Ecofix GP works with dynamic energy rates. In this way, they want to encourage their customers to use energy when prices are at their lowest. “Imagine getting a notification when prices drop below zero. So you even earn money when you charge your car,” says co-founder Yassine Hasnaoui. “With an energy management system, you charge and discharge your home battery at the best moment.”
With simple digital tools, Ecofix GP wants to make this possible for everyone. Through a mobile app or web portal, you get insights and advice to make optimal use of your energy.
They entrusted the development of those digital platforms to us.
Blazingly fast: from strong business vision to digital platform
This challenge went beyond purely the technical aspect.
The founders needed a partner who could not only design and build a seamless and intuitive digital experience but also shape a strong brand identity. A technical partner and digital strategist in one.
Second challenge: speed
The ambitious launch date was already set. Everything revolved around that one deadline. For a startup like Ecofix GP, time to market and cost efficiency are crucial. Every day counts. To save as much time as possible, we carried out the branding and technical track in parallel.
Result: in just 4 months we developed a complete digital platform. Including website, mobile app, and customer portal. While keeping the process lean and agile.
Branding
Johan Steppe, lead Studio: “As a startup, you want to move fast. The budgets are limited, the timing tight, the business case not yet 100% complete. Then it’s up to us at ACA to approach it pragmatically. To guide those founders through that process and to really go for it together. It’s our job to get gold on the table in just a few days.”
“That’s a constant balance between going full throttle and hitting the brakes at the important moments. Joining in on their story and then challenging it. And we succeeded again this time. At a rapid pace we made strategic choices together. In just a few days we developed the entire branding of the brand. And then translated it into the design of the app and web portal in three weeks.”
The tech
We developed, using Flutter, an open-source framework from Google, one solution for Android, iOS, and the web. Because we integrated the backend systems, customers can, via a dongle in their digital meter, see exactly what they are consuming, how much it costs, and what standby consumption is present.
“Thanks to Microsoft Azure Cloud, we offer a scalable and secure solution that grows along with Ecofix GP and their ambitions,” says Sven Sambaer, Sector Manager Energy & Utilities at ACA. “And all of that in just a few months, so that Ecofix can quickly enter the market.”
An innovative collaboration with big ambitions
Ecofix GP and ACA Group are joining forces to make the energy market more accessible, smarter, and more sustainable. With a combination of technology, simplicity, and innovation, they are working together on a future in which everyone uses energy more consciously.
Are you a corporate venture or startup with digital ambitions?
We help you to develop your product or tool quickly and efficiently. With a combination of agile, design thinking and lean practices. And above all, with lots of enthusiasm to get started!