Liferay Sales Kickoff 2025: the highlights!
From February 3 to 5, Liferay welcomed its global teams and partners to Athens for the Liferay Sales Kickoff (SKO). During this annual event, Liferay presents its strategic direction and new features for the upcoming year. Liferay SKO is the place where sales, marketing, and partners come together to get inspired, share insights, discuss best practices, and discover new innovations within Liferay.
ACA Group was also present to further discuss our strategic partnership and initiate several joint initiatives. Curious about the most notable announcements from Liferay Sales Kickoff 2025? Discover them below!
* Disclaimer: The information and announcements mentioned below are based on Liferay's current insights and plans and are subject to change. New features and products may still be modified or delayed.
Liferay PaaS Premium Security
Liferay’s SaaS platform was already equipped with an advanced AI-driven firewall that has repeatedly proven its effectiveness. Through several case studies, Liferay demonstrated how this smart security system effortlessly blocks millions of attacks, all this without any intervention from partners or customers.
Now, Liferay is bringing this proven security technology to the PaaS platform! With the Hyper Security Pack, PaaS users gain access to the same powerful protection that SaaS users already enjoy. What’s included?
🔹 ML DDoS Protection – Robots versus robots! The AI-driven DDoS protection from SaaS is now available for PaaS.
🔹 Blocking Bots – Advanced filters separate humans from machines and offer regional configuration options.
🔹 Scaling Insurance – Liferay automatically scales with your DXP at no extra cost.
🔹 Vulnerability Notifications – Immediate alerts for critical vulnerabilities, plus assistance with patching.
🔹 Vulnerability Report Processing – Submit your security report to Liferay and receive a prioritized list of action items.
For SaaS users, this protection is included by default, while PaaS users can add this package as an add-on.
Liferay Digital Days: training and events for customers
Liferay is launching Digital Days! These hands-on training sessions will introduce you to the latest features. But that’s not all, because Liferay is also taking the Customer Summit World Tour around the globe in 2025! These large-scale events will bring together partners and customers, providing the perfect opportunity to immerse yourself in the latest trends, insights, and possibilities within Liferay.
Teaser Showcases demonstrate Liferay’s USPs
ACA already has multiple Liferay environments to demonstrate the platform’s endless possibilities. Now, Liferay is making this even easier. With 8 Teaser Showcases, we can now present Liferay’s unique selling points (USPs) to potential customers in a clear and compelling way.
These Teaser Showcases are the perfect complement to existing product trials and personalized demos, allowing customers to explore Liferay’s capabilities at their own pace.
Liferay CMS: a small but powerful new addition
The Liferay family is growing! Later this year, Liferay will launch a new Liferay CMS, a lighter alternative to the comprehensive Liferay DXP. While this smaller version won’t include all the features of Liferay DXP, it is the perfect solution for smaller projects that need a powerful and flexible CMS.
Not all details are available yet, but ACA is closely following the developments. We are confident that Liferay CMS will be a valuable addition to our product portfolio.
Liferay continues to grow
Liferay continues to impress with its global growth! The partner network has now expanded to 400 partners worldwide, with a strong focus on the EMEA market.
On a product level, Liferay is also making significant strides. In the Gartner Magic Quadrant, the platform continues to move upward toward the Leaders category, a testament to its strength and innovation.
Additionally, Liferay is now ranked among the top three DXP Customer Choice platforms by Gartner, alongside Adobe and Pimcore. It’s a recognition of the trust and appreciation from users worldwide.
Many more new features for Liferay DXP
Liferay also introduced numerous new features for the Liferay DXP platform. Highlights include:
- Customizable Content Editor: Tailor the editor to fit your project’s needs.
- Advanced Export/Import: An improved import/export functionality with staging support and detailed error reporting.
- Camunda integration: Smooth two-way integration with Camunda for better workflow automation.
- Cloud Native Experience: Additional tools to run self-hosted Liferay DXP effortlessly on AWS, Google Cloud, or Azure.
- AI Wizard: A smart AI assistant that quickly creates pages, blogs, and media. Upload a sketch photo, and the wizard generates a complete page structure with fragments!
- Intelligent Search: Liferay’s search function gets a major upgrade. In addition to classic keyword search, there is now a powerful semantic search engine, fully customizable to your needs.
💡Curious about Liferay’s future plans? Check out their public roadmap at https://liferay.com/roadmap.
Get started with the new Liferay updates?
With these new developments, Liferay is taking its platform to the next level, making it more secure, user-friendly, and attractive than ever for both partners and customers. For ACA, it’s a fantastic opportunity to strengthen our market position and fully leverage these innovations.
Want to know how these updates can benefit your organization? We’re happy to think along with you! Contact us!
