21/06/2024 • Gunter Van Steen

DXPs: Digital experience at the center

In today's digital world, it's crucial to offer a smooth and personalized experience to your customers, no matter which channel they use to communicate with you. For this, Digital Experience Platforms (DXPs) are the solution. DXPs act as a central hub for creating, managing, and optimizing digital touchpoints. They are the game-changers you need to provide a consistent and engaging experience to your audience.

What is a Digital Experience Platform (DXP)?

A Digital Experience Platform (DXP) is a comprehensive software platform that combines the power of various tools into an all-encompassing digital ecosystem. Typically, this include:

  • Content Management System (CMS): Easily manage and publish content across multiple channels, such as websites, mobile apps, and social media.
  • Digital Commerce: Build and manage online stores with smooth payment processes and advanced product data management.
  • Marketing Automation: Automate marketing campaigns, personalize customer interactions, and optimize conversions.
  • Data Analytics: Collect, analyze, and interpret customer data for data-driven decisions.
  • Artificial Intelligence (AI): Personalize content and offers, automate tasks, and optimize customer experiences with AI-driven insights.

The challenges of a fragmented digital landscape

Today, companies face a complex digital maze with diverse platforms, channels, and technologies. This can lead to:

  • Inconsistent customer experiences: Different touchpoints can offer unequal user experiences, causing confusion and frustration among customers.
  • Lack of centralization: Managing content, data, and processes across various systems is inefficient and error-prone.
  • Limited data insights: Fragmented data hinders a holistic view of customer behavior and market trends.
  • Scalability issues: Expanding digital initiatives is challenging with silos in technology and processes.

DXP: The key to a centralized digital strategy

A Digital Experience Platform (DXP) provides a centralized solution to address the mentioned challenges:

  • Consistent customer experience: Create uniform and personalized experiences across all digital touchpoints, both desktop and mobile.
  • Centralized management: Manage content, data, and processes from one cohesive platform, for optimal efficiency and consistency.
  • 360-degree data insights: Collect and analyze data from all channels for deep insights into customer behavior and market trends.
  • Scalable infrastructure: Effortlessly scale your digital initiatives to meet growing demand and changing needs.

DXP in practice: proven successes

Leading organizations around the world already rely on DXPs to achieve their digital goals and impress their customers. From leading retailers offering seamless omnichannel experiences to innovative media companies engaging their audiences with personalized content, Digital Experience Platforms deliver tangible results in customer satisfaction, revenue growth, and brand loyalty.

ACA Group has also helped various clients make their digital processes more efficient and user-friendly with DXPs. Here are some inspiring cases:

Case 1: Innovative and modular intranet for Nelissen Steenfabrieken

Nelissen Steenfabrieken, a leading manufacturer of facade bricks, needed an efficient internal communication tool. ACA Group developed IntraBLOX, a flexible and mobile-accessible intranet. This platform improves communication and automates processes, resulting in a more user-friendly and efficient company.

➡️ Read the full case study

Case 2: Flemish Government simplifies housing management with digital Woningpas

The Woningpas, a project of the Flemish government, bundles all information about a house into one digital platform. This simplifies administration for construction, renovation, rental, and sale. ACA Group used Liferay DXP and Angular to build a modular, expandable, and secure system that integrates data from various sources. The agile approach with Scrum and Kanban ensures flexibility and transparency, resulting in an efficient and user-friendly platform for both citizens and government employees.

➡️ Read the full case study

Case 3: Dynamic web experiences for better service at UZ Brussels

UZ Brussels, a leading university hospital, sought improved service and consistent user experience. ACA Group developed a central content hub and new portal site 'Insite' using Liferay DXP. This solution offers centralized and personalized content, improved authorization, a knowledge base, and a mobile-first experience. The result is higher employee engagement, better training, faster communication, and more engaged visitors and patients.

➡️ Read the full case study

Will you choose DXP?

DXPs are powerful tools that enable organizations to achieve a centralized, data-driven, and scalable digital strategy. By implementing a DXP, companies can create seamless and personalized customer experiences, increase efficiency, make data-driven decisions, and gain a competitive edge in the digital age.

Do you want to know more about the possibilities of Digital Experience Platforms? Or do you have a specific challenge for which a DXP is the ideal solution?

Let’s talk.